Additionally, we created animations that bring the font to life by inflating, bouncing, and colliding specific characters. By incorporating physical properties, we further enhance the typeface’s character, making it more dynamic and tangible.

At the same time, we developed a materiality for the font, adding a layer of translucency to the iconic Instagram gradient. This enhancement allows Instagram’s identity to seamlessly transition into three-dimensional space, effectively conveying the brand’s core values.